Buari Olalekan Oluwasegun, aka Unlimited L.A, a popular cinematographer, has stated that the incorporation of foreign cultures and nudity in Nigerian music videos is done to appeal to music consumers.
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According to him, some musicians request that video directors incorporate specific culture or nudity into their music videos depending on customer desires or target audiences.
“Talking about it [infusion of foreign cultures and nudity in Nigerian music videos], I think Nigerians are the most travelled people,” Unlimited L. A stated in a recent interview with Channels Television. I saw that someplace.
“What we do as music video directors is to take instructions from the artists. Some artists may say they want their fans in the U.S., Europe, or Africa to relate to a particular music video. So the consumer is key. Sometimes, we [music video directors] just put everything [infuse different cultures] together and throw it out there.
“I think it’s because of Nigerians in the diaspora that make us infuse foreign cultures in our music videos. It’s not as if we don’t have our own culture. We have our own culture too. But because we are targeting a wide range of audiences, we have to infuse different cultures in music videos.”
He stated that, despite the fact that some foreign cultures appear to be “eroding our cultural respect, decency,” they were put into Nigerian music videos to appeal to the public.
Furthermore, Unlimited L.A acknowledged that the Nigerian cinematography business has made significant development, saying that whereas most Nigerian music videos were produced outside the country a few years ago, most Afrobeats music videos are now shot in Nigeria.