No, not ASKET

H&M known as Hennes & Mauritz AB is a Swedish retail brand, selling clothing, footwear, and accessories. With subsidiaries like Cheap Monday, COS, &OtherStories, Weekday, and Monki – have added a Sixth brand, Arket.

According to the company, the brand offers male, women, and  children essentials. The new brand will also stock non-polarized H&M brands, which is very interesting. The brand DNA is timeless, crisp, quality, and warmth,” Ulrika Bernhardtz, Arket’s creative director, says. “Timeless is style beyond trend. And crisp is the counterpart to that: to be always relevant, modern and fresh. Quality is not only the feel of garments; it’s also how they are produced. Warmth is about being genuine and personal.

The first Arket store is set to open summer (July/August) in London, Regent Street. Pieces in the store will start from $42 up to $150.

Glamsquad

Glamsquad magazine is an independently operated online fashion, beauty, style, entertainment, and health blog. Its features are both inspirational and accessible, giving our followers a scoop on what's trending now in the fashion, beauty, style, and entertainment industry.

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