Nigerian-Austrian Label, Imaatu Unveils New Collection Inspired By Social Distancing

Ahead of their Lookbook release, Nigerian/Austrian fashion brand Imaatu has dropped an AD Campaign for their forthcoming collection titled TRAPPED.

“This campaign photo-shoot was inspired by the novel Covid-19 which brought about difficult times during social distancing, wearing face masks and gloves.” a statement from the brand reads.

A major trend that’s notable in the soon-to-be-released collection is the use of prints, other pieces include vibrant feminine ensembles such a flowing skirts and mini dresses.

See more photos below.

Imaatu Fashion Social Disctancing Campaign OnoBello (14)

Imaatu Fashion Social Disctancing Campaign OnoBello (13)

Imaatu Fashion Social Disctancing Campaign OnoBello (5)

Imaatu Fashion Social Disctancing Campaign OnoBello (11)

Imaatu Fashion Social Disctancing Campaign OnoBello (2)

Imaatu Fashion Social Disctancing Campaign OnoBello (1)

Imaatu Fashion Social Disctancing Campaign OnoBello (7)

Imaatu Fashion Social Disctancing Campaign OnoBello (3)

Imaatu Fashion Social Disctancing Campaign OnoBello (4)

Imaatu Fashion Social Disctancing Campaign OnoBello (6)

Imaatu Fashion Social Disctancing Campaign OnoBello (10)

Imaatu Fashion Social Disctancing Campaign OnoBello (9)

Imaatu Fashion Social Disctancing Campaign OnoBello (8)

Credits

Designs: @imaatufashion

Photographer: @stefan_gergely

Models: @sp_sara.p, @e.panga_g

Makeup: @martin.dangev

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