In this week’s designer profile, we will be checking out the creative director of Chanel. Virginie Viard, and her evolution as a fashion designer and a creative director.
French fashion designer, Virginie Viard is the current creative director of Chanel and has worked as the creative director of the French luxury fashion house since 2019.
Viard was raised in Dijon. Her maternal grandparents were silk producers, and her father is a former ski champion who is now a surgeon.
Viard majored in cinema and theatrical costume at Le Cours Georges, a fashion institute in Lyon. She resided in London for a year.
Virginie Viard as a fashion designer
Dominique Borg, a costume designer, hired Viard as her assistant when she first started out.
Viard started working at Chanel in 1987 as an embroiderer. She then proceeded to Chloé following Karl Lagerfeld.
In 1997, Viard and Lagerfeld parted ways with Chloé. In 1998, Viard returned to the Chanel studio as the head of the fashion design department.
She was appointed director of Chanel’s design studio in 2000, where she was responsible for the collections of ready-to-wear, haute couture, and accessories. On all 10 of Chanel’s annual collections, she collaborated closely with Lagerfeld.
Virginie Viard’s Haute Couture Fall-Winter 2022/23
Her collection which was displayed in the outdoor stadium of the equestrian L’Étrier de Paris centre in the Bois de Boulogne was indeed a thing to remember.
See some designs below;