Max Mara’s Collection Inspired By Phoebe Waller-Bridge’s James Bond

James Bond has a very specific uniform: Classic tux, Vesper martini, Aston Martin DB5.
But 58 years and 26 movies later, Italian fashion brand Max Mara was inspired to give the British franchise an update — and it couldn’t have come at a better time.
For the film’s latest installment, recent Golden Globe winner Phoebe Waller-Bridge was brought in to add some of the dark, witty humor that put her and her work (which includes Fleabag and Killing Eve season one) on the map.
While imagining how Waller-Bridge would tackle the screenplay (notably, only one other woman has ever written a Bond movie, and that was in 1962), Max Mara designer Ian Griffiths got inspired to build his Spring Summer 2020 collection around what he believed she would do with the classic flick.
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