While COVID-19 has upended the entire world, the fashion industry is feeling the effects hard. Over the past few weeks, the novel coronavirus outbreak has caused brands to shut down stores indefinitely, including Nike, Reformation, Everlane, Net-a-porter, and more, and post-poned the annual star-studded Met Gala event, which usually takes place in May.
But as the world grapples with a new reality, a slew of fashion powerhouse brands are pivoting from producing clothes to manufacturing protective masks, gowns, and other supplies to help combat the spread of the virus. To keep track of all the latest happenings, we’ve compiled a list of how fashion heavyweights are responding to the pandemic. Check back here for updates.
On April 6, the Tiffany & Co. Foundation announced it will be committing $1 million to COVID-19 relief efforts and donating $750,000 to the COVID-19 Solidarity Response Fund for the World Health Organization. The other $250,000 will be given to The New York Community Trust’s NYC COVID-19 Response & Impact Fund. In addition to its own donation, the New York-based company will be matching employee donations, dollar for dollar.
“During this global health crisis, we must all be responsive to the urgent needs of our global communities,” the brand said in a statement. “We are proud to support organizations providing immediate relief for communities impacted by COVID-19, including our hometown of New York,” Anisa Kamadoli Costa, chairman and president of The Tiffany & Co. Foundation, said.