Lucchese, a renowned luxury bootmaker known for its craftsmanship and attention to detail, has been named the official bootmaker for the Dallas Cowboys. This partnership brings together two iconic brands synonymous with quality, tradition, and Americana.
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The Dallas-based company Lucchese has been creating boots for the Dallas Cowboy Cheerleaders for the past 13 years. The Netflix series “America’s Sweethearts: Dallas Cowboys Cheerleaders” recently focused on the cheerleaders.
“The bond between Lucchese and the Dallas Cowboys as two Texas-based institutions is strengthened by our mutual appreciation of each other’s rich history and dedication to excellence,” said Doug Kindy, president of Lucchese. “This partnership is not the beginning of something new, rather, the continuation and strengthening of a joint legacy. Lucchese prides itself on championing our craft, which has made us the clear and prime choice for America’s Team. We both pursue excellence daily, and the cultural stature we each share will be compounded in our storied relationship.” As revealed by WWD.
“The Dallas Cowboys value tradition and innovation greatly, both which have helped propel us beyond ‘sport’,” said Charlotte Jones, Dallas Cowboys chief brand officer and co-owner. “Expanding our partnership with Lucchese is a reflection of that innovation while sharing our core values of tradition and culture, respecting Lucchese’s long-standing heritage of craftsmanship and dedication to excellence. It’s a destined alignment of two beloved Texas-bred American institutions.”
By aligning with the Dallas Cowboys, Lucchese will now be outfitting players and cheerleaders with custom-made boots that reflect the team’s legacy of excellence and success.