Louis Vuitton Unveils ‘Perfume Atlas’: A Fragrance Journey Like No Other

Louis Vuitton, the renowned luxury brand, continues to expand its product range by introducing “A Perfume Atlas.” This new collection aims to capture the essence of various cities around the world through a series of fragrances. The concept behind this innovative project involves creating olfactory representations of cultural nuances and emotions associated with different locations.

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The 380-page tome, entitled “A Perfume Atlas,” describes perfume plants, such as key lime, vetiver and oud, which Cavallier-Belletrud deems to give a poetic vision and help shaped the LVMH Moët Hennessy Louis Vuitton-owned house’s creations.

His inspiration at the project’s start? “The love for raw materials, to celebrate nature,” Cavallier-Belletrud said. “And to thank nature for delivering — forever — fantastic materials.”

The Perfume Atlas Exclusive Set, including the book and 45 vials of raw material extractions, will also launch in select Vuitton stores with a price tag of 5,000 euros.

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