Karl Lagerfeld Opens His First U.S. Flagship

Karl Lagerfeld is coming to America! The designer’s high fashion brand Karl Lagerfeld-Paris has opened its first U.S. stores in one of New York’s most fashionable areas-420 West Broadway.

“Opening the first Karl Lagerfeld store in the United States is an exciting milestone in our brand’s continued global growth,” the luxury label’s chief executive officer Pier Paolo Righi said in a statement. “New York City is an international fashion capital with a modern spirit and energy that makes it the ideal setting for our new flagship. With our W. Broadway location, we can invite our consumers to immerse themselves in the complete Karl Lagerfeld retail experience and continue to build meaningful connections with them.”


The spanking new flagship covers over 3,230-square-feet and boasts of red velvet seating, antique mirrors and marble finishing. Lagerfeld’s face annotates the space with various iterations of his likeness dotted throughout, including an oversized, black-and-white photograph, a squiggly silhouette in fluorescent white light, and even an unusual Tokidoki sculpture of a cartoon Karl with a cartoon of his cat-Choupette in his arms.

The flagship will showcase Karl Lagerfeld and Karl Lagerfeld Paris ready-to-wear for women and men, in addition to accessories and footwear. It will also serve as a sort of launching pad for Karl Lagerfeld + ModelCo cosmetics, a makeup collaboration which has been long in development. It will also be a springboard of sorts for the U.S. launch of Karl Lagerfeld x Kaia capsule, which Lagerfeld is working on with Kaia Gerber this summer and will be released in September 2018.


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