Victoria’s Secret, a name synonymous with glamorous lingerie and iconic fashion shows, is stepping into a new era of design excellence with the appointment of Joseph Altuzarra as its first-ever Atelier Designer in Residence.
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Known for his sophisticated, modern, and meticulously crafted collections, Altuzarra’s addition marks a significant shift in the brand’s approach to lingerie design and luxury fashion.
Altuzarra will create a series of ready-to-wear collections throughout 2025 to fully develop a complete wardrobe for the Victoria’s Secret customer. The first of these collections will make its debut at the fashion show next week.
“Thinking about what an amazing VS editorial-campaign moment is, it’s this level of sophistication and glamour that’s attached to inspirations from the red carpet and runway, and those are both things that Joseph excels at building,” explains to Vogue.
Joseph Altuzarra, a celebrated fashion designer and founder of his eponymous brand, is renowned for blending elegance with a contemporary edge. His designs are often praised for their intricate craftsmanship, sensuality, and attention to detail. As Atelier Designer in Residence, Altuzarra brings his visionary approach to Victoria’s Secret, ushering in a new chapter where lingerie meets haute couture.