JOHN LEGEND IN NEW COLOUR RICHE AD CAMPAIGN FOR L’OREAL PARIS

World re-known beauties such as former Miss World, Aishwarya Rai Bachchan, super model, Liya Kebede and a host of others got to experience first-hand, the magic of John Legend’s voice, as he serenaded them in an all-new ad campaign for the Colour riche collection of the L’oreal paris brand.

It is worthy of note, that the brand seeks to cater to women of different races as is clearly depicted in the campaign shoot, with the models ranging in complexion, from English rose shades (Blake Lively, Julianne moore, Naomi Watts), to more tan (Aishwarya Rai Bachchan, Eva longoria) and dark(Liya Kebede) skin tones.

Models were dressed in slinky outfits in pale pink tones and shot under a rosy light. Each shade of lipstick, is named after an ambassador, thus the Aishwarya shade will be more suitable for the indian skin tone, as opposed to the Liya shade, which is more suitable for the woman of African descent. View the ad campaign shoot below:

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