Jennifer Hudson has teamed up with the jewelry company Kendra Scott to give back this holiday season.
The “Respect” star is one of a few celebrities who have joined the accessories retailer’s “The Giving Gives On” campaign, which has raised more than $100,000 in donations over the holiday season.
Other celebrities who will appear include Dallas Cowboys cornerback Trevon Diggs, “Outer Banks” star Jonathan Daviss, and “The Voice” alum RaeLynn.
The funds will go to various charities, including Hudson’s Julian D. King Gift Foundation, which she co-founded with her sister.
Kendra Scott donated 20% of the purchase price of each Madelyn Gold Statement Earrings in Multi Mix to the foundation for the first 12 days of December.
The Salvation Army, Children’s Miracle Network hospitals, the Jed Foundation, and Inheritance of Hope are among the other organizations that will benefit from the “Gives On” campaign.
“‘The Giving Gives On’ is a campaign that we’re undertaking this Christmas season to give back $100,000 to women’s and children’s charities across the country,” Kendra Scott CEO Tom Nolan recently told Fox Business. “We collaborated with a number of celebrities to accomplish this.”
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The industrialist stressed that “what counts” to the company is that “this isn’t just about the holidays; it’s been a part of our foundation… since the company started almost 20 years ago.”
According to Nolan, the stars donated $50,000 to their charities, which Kendra Scott matched.
“However, we’ve done 13,000 events in our 119 stores across the country this year, helping individuals, people in need, and foundations,” he added.
Customers can also contact Kendra Scott for assistance, according to Nolan.
“Anyone who has someone in need or a friend in need, they may come to any of our stores or contact us through our website and help,” he said. “We round up nearest dollars, and we have a number of other philanthropic options for when you’re buying jewelry for those people in your life who go back to doing good every single day.”
According to Nolan, the “Gives On” campaign is Kendra Scott’s first seasonal campaign, with “a lot of celebrities to really shine a light on what we do every day.”
“It’s had a really positive impact this year,” he added. “We’ve all been through a whirlwind in the last few years, so I believe the world needs assistance now more than ever. We really leaned into that – Kendra as a person and our brand have done it more this year than ever before, and it’s been a huge success so far. And we see it on a daily basis.”
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