J.Lindeberg, the iconic Swedish fashion and lifestyle brand, has taken a bold step into the golf lifestyle scene by appointing its first-ever ambassadors. Known for its fusion of sport and style, J.Lindeberg has tapped into a new era of golf culture that goes beyond the greens, celebrating a modern, active lifestyle.
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Actress Kathryn Newton and content creator Mia Baker was appointed the first ambassador.
Both women are avid golfers and represent what the brand describes as the “diverse personalities shaping the modern golf community and its future.”
Kathryn Newton, 27, is best known for her roles in hit shows like Big Little Lies and The Society, but her passion for golf runs deep—she’s been playing since childhood.
A long-time fan of J.Lindeberg, Newton shared her excitement about the partnership: “I’ve always loved J.Lindeberg — on and off the golf course. Their designs feel as powerful, meticulous, and dynamic as the game itself. Golf has always been a big part of my life, and now I get to share my passion for the sport and J.Lindeberg’s vision with even more people.”
Hans-Christian Meyer, J.Lindeberg’s CEO, praised Newton’s unique blend of Hollywood success and her dedication to the sport. “She embodies a modern, bold lifestyle that mirrors our brand’s mix of sports and fashion. Kathryn inspires us to challenge conventions and redefine what golf style can be for a new, dynamic audience,” Meyer said.
Mia Baker, 30, is a British golfer, content creator, and advocate for inclusivity in golf. Known for her efforts to make the sport more accessible, Baker emphasized how the partnership aligns with her vision: “Golf is about style, mentality, community, and opening doors for people to discover what makes the sport so special. J.Lindeberg’s creative and intentional approach to sport and fashion inspires me, and I’m thrilled to represent a brand that shares my passion for innovation and inclusivity.”
With Newton and Baker as its first lifestyle ambassadors, J.Lindeberg is making strides to modernize golf culture, blending sports, fashion, and inclusivity to appeal to a new generation of players and fans.