Italian Fashion Brand Yamamay Opens First South African Store

Italian underwear, clothing and swimwear brand, Yamamay, has opened the doors to its first store in South Africa. Located at Menlyn Park Shopping Centre in Pretoria, the flagship store stocks the international brand’s trendy range of underwear, corsetry, swimwear, nightwear, clothing and accessories.

Italian fashion brand Yamamay opens first South African store

Established in 2001, Yamamay boasts a network of over 700 stores worldwide. Spanish supermodel, Georgina Rodriguez, was recently signed on as its ambassador.

The new store launched with the latest lingerie and sleepwear from Yamamay’s spring/summer 2019 collection, as well as the CR7 Underwear Collection by Cristiano Ronaldo.

“We are thrilled to introduce Yamamay’s latest underwear and sleepwear collections to South African men and women, just in time for spring,” says John Kainga at Yamamay South Africa. “The arrival of Yamamay in SA brings local consumers closer to the global fashion scene, introducing a brand that is the perfect fit for South Africa’s most discerning shoppers who enjoy treating themselves to quality fashion from around the world.”

Italian fashion brand Yamamay opens first South African store

In addition to the Menlyn Mall store, Yamamay plans to open its second flagship store at Cresta Shopping Centre in November this year, as well as another two stores at Sandton City in Johannesburg and the Pavilion in Durban respectively that are expected to open before the end of 2020.

Gianluigi Cimmino, CEO Pianoforte Holding (which owns the Yamamay brand), comments: “I’m very proud of this new opening in Pretoria. South Africa has long been a key destination for the world’s most sought-after fashion brands, and we believe that Yamamay’s introduction to the South African market is not only a significant step for the brand’s international footprint, but also brings South African consumers the calibre of international fashion they deserve.”

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