According to its Apple App Store listing, the Instagram Subscription feature, which allows creators to receive support from their followers, will be available soon.
It is not surprising that Instagram, which was purchased by Facebook (now Meta) on April 9, 2012, has added a tipping feature to its platform.
According to 9to5Mac, the massive success of OnlyFans, Patreon, and other similar platforms has given social media giants the idea that tipping integration is something that their users will love.
In fact, TikTok, one of the fastest-growing social media platforms, is already testing a Patreon-like feature that allows users to support creators on the platform directly from the latter’s profile.
Instagram Creator Subscription Feature
Instagram is now taking the same path, at least according to its listing in the iOS app marketplace.
According to the analytics firms Sensor Tower and Apptopia, the social media giant’s App Store listing in the United States added a new in-app purchase option in November, according to TechCrunch.
The new in-app purchase option on the massive platform is called “Instagram Subscription,” and it has two price points: $0.99 and $4.99.
However, hints of Instagram Subscriptions are not limited to the United States. Some social media experts, such as Brian Kofi Hollingsworth and Matt Navarra, confirmed the new in-app purchase option appeared in the United Kingdom on Twitter.
Navarra tweeted the Instagram leak from the Apple App Store, claiming that Tim Cook, the CEO of iPhone maker, is taking money from Mark Zuckerberg, the CEO of Instagram’s parent company.
Tim Cook taking Mark Zuckerberg’s money https://t.co/vJWUthD934
— Matt Navarra (@MattNavarra) November 4, 2021
Listing of Apple App Store and Upcoming Features
In the same report, TechCrunch noted that App Store listing observers confirmed a previously rumored feature of Twitter’s subscription service called Twitter Blue.
Then, shortly after its App Store debut, Twitter confirmed that the feature is now available.
However, if nothing is about to change, the appearance of Instagram Subscription in the Apple App Store indicates that the feature will be available soon.
However, Instagram users and creators should take this with a grain of salt because Instagram has yet to confirm the release of such a feature.
Subscription and Instagram Features
It should be noted that this is not the first subscription service that Instagram is said to be introducing to its users.
Instagram, for example, confirmed on June 30 that the social media platform is working on “Exclusive Stories,” a subscription service for creators who use the Stories feature.
Furthermore, Instagram’s NFT (non-fungible token) platform is expected to launch in the near future, allowing creators to sell their NFTs on the social media giant.