Ifu Ennada Launches Fashion Line Beautifu by DND Fashion Collections

Ex Big Brother Naija Housemate Ifu Ennada seems to be busy with alot on her hands lately. The actor cum reality tv star who has been on set for a dance movie titled The Quest has launched a new clothing line which she named Beautifu by DND.

In a post captioned:

“beautIFU People say hello to @beautifu_by_DND , my  clothing line inspired by beauty for sharp and ambitious men and women.

@beautIFU_by_DND is my collaboration with CEO of @dukez_n_duchezz , a Nigerian designer who has  such admirable versatility and style that I knew this was going to be a great partnership as these are my same values.

We’d be kicking off this collection with this TShirt inspired by my natural hair, a variety of female and unisex T-Shirts fit for Cool People, and ready to wear/bespoke outfits for both men and women.

On 27th of September,  we’d unveil the first collection which will be available for pre-order and on 29th of September our official launch will take place at @NaijaBrandChic ‘s Exhibition…

You can preorder my T-Shirt and this outfit I’m wearing. Kindly send a DM to @beautifu_by_dnd


Growing up my parents seldom bought my clothes due to lack of financial resources. There were times I wore the same clothes for 3-4 years. Back then, clothes were always bought in bigger sizes so we could grow into them.

I didn’t like the fact that I hardly had new clothes, so I’d rummage my old clothes/rags, cut them in different ways and modify the design.

I started sketching alot of my ideas and sometimes when I could afford to I’d sit with a seamstress and have them bring my design to life.

Back then, I always knew I’d do something in fashion. @beautifu_by_dnd excites me immensely and I intend to explore fashion and style through it.

So guys, here we are!!!

Please repost, follow @beautifu_by_dnd,  and preorder.

Please repost, follow @beautifu_by_dnd,  and preorder.

Please repost, follow @beautifu_by_dnd,  and preorder.

Please repost, follow @beautifu_by_dnd,  and preorder.

PS: The hair in the image is all mine. It’s not a wig. I use my @beautifuennada Leave in Conditioner, Super Hair Growth Oil and African Black Soap Shampoo to maintain it.

Copy: Tribeman Agency

See pictures below:


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