Introduction
As a professional makeup artist, editing is an essential part of showcasing my work on social media platforms. I start by ensuring that the lighting and angles are optimal during the photo or video shoot to minimize the need for intense editing. I may consider this option to edit the videos and sharing social media with ease.
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However, in post-production, I use high-quality software to fine-tune my images by adjusting color balance, contrast, sharpness and removing blemishes. But it’s important for me to strike a balance between enhancing the image while making sure that it still looks natural – so I avoid over-editing which can make images appear unrealistic.
When posting any edited makeup content online, keeping your brand aesthetic consistent as well as complying with advertising laws is critical to build trust with customers and cultivate a loyal following who will keep coming back for more of my content.
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