There are so many people in today’s world who owe their livelihood to nothing but the social media, particularly the Instagram. Since the advent of the social media platform, many celebrities and entrepreneurs have been born. For Mimi Linda Yina, a leading celebrity stylist and style consultant who styles many celebrities across the continent and beyond, the Instagram wasn’t responsible for the birth of her business but it has contributed immensely to the growth of it.
According to her, what she had achieved in two years wouldn’t have been possible without the social media tool.
“I joke about it a lot with my best friend and say God bless the person that invented social media, in fact Instagram to be precise and she keeps laughing and saying yes this platform has helped your brand so much in a time where it seems like the country was in recession. So yes, like I said Medlin has been there but with the power of social media, in less than two years the brand has become global. We carter to people far and wide. In fact most of our clients are in diaspora, the whole world knows the Medlin brand, courtesy of social media. We are selling out and clearing and cashing out on a daily basis on social media. I don’t want to call figures but we cash out on a daily basis and that’s because I make very good use of my platform for the right things, she beamed in a chat with our reporter.
Reminiscing about how she started the Medlin Brand, Mimi said it wasn’t all about a great plan, it happened rather spontaneously from her passion about fashion and taste for classy couture.
She said, “It started years ago while I was in the university as a passion first because I loved fashion and then due to the fact I travelled out of the country quite often my friends/course mates back then would admire my dress sense to school and requested I brought some back for them to shop ,so after a couple of pressure from them I yielded in and then started with just a suitcase to see how it was. Behold, as soon as I arrived they would shop everything and I must say that gave me a motivation to continue. So yeah, that’s how the famous Medlin brand started. I import goods from all parts of the world, everything fashion. I have a production house here in Nigeria where I produce our famous signature pants. I am a style consultant and stylist, I style people for their big days such as weddings, birthdays and events. I also style celebrities for their numerous red carpets and awards and day to day outings.
Mimi has styled top celebrities like AY, Funke Akindele, Ini Edo, Tonto Dikeh and many others.
“To be honest, it’s amazing how anybody sees a Medlin styling and they automatically know it’s Medlin. We know how to make a literal fashion statement. Baumgartner in you are what you wear, what your clothes reveal about you ,we create unique statement and classy styling for the classy woman and classy man. Keeping it classy and serene is my watch word. Also, we don’t only style we make all our clients realize the inner beauty in them which is rare and they get so emotional after their styling which shows we are doing something right. Yes, sure we are at the peak of the ladder but then I try not to use that phrase because we keep aiming higher as high as the sky goes,” she said.
