Greek makeup guru Gregoris Pyrpylis becomes Hermes Beauty creative director

Gregoris Pyrpylis

In its pool of metiers, Hermes has appointed another creative director. The French company announced on January 25 that Gregoris Pyrpylis, a 35-year-old Greek cosmetics artist, will lead its developing Hermes Beauty universe, which will debut in March 2020.

While most people are unfamiliar with Pyrpylis, the Greek native has carved himself a successful career in the beauty industry dating back to 2006, and is now the go-to artist for celebrities like Alexa Chung and Leila Bekhti.

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In a statement, Hermes Beauty’s newly-appointed creative director Gregoris Pyrpylis said that he has always viewed make-up and skincare as a means and not an end. He noted: “Beauty objects are marvellous tools that go beyond appearance to benefit wellbeing.”

Raised in a family of pharmacists, he read English in university but went on to carve a career in beauty – first as a makeup artist for M.A.C. Cosmetics before moving to Paris in 2012 to assist legendary makeup maestro Tom Pecheux.

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Pyrpylis was appointed a spokesman for Bioderma in 2015, making him the first-ever makeup artist to represent a skincare brand. Three years later, he was appointed Shiseido’s European ambassador.
His new post at Hermes will see him play a key part in the growth of Hermes Beauty’s existing lines, including Rouge Hermes, Rose Hermes, and Les Mains, as well as the production of new collections.

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