Having already rebranded the watermelon as the ultimate skin-care ingredient (read: masks, moisturizers, mists, and more), Glow Recipe has now set its sights on a totally new product category: Lip care.
Launching today, the K-beauty brand is making its foray into the world of makeup-meets-skin care with the arrival of Watermelon Glow Lip Pop, a category-defying lip treatment that exfoliates, softens, and tints lips all in a matter of swipes.
I bet you’re wondering at this point, how does one tiny tube actually do all that stuff? Co-founders Christine Chang and Sarah Lee were inspired to create their dream lip product after years of personal struggles with parched puckers — a beauty dilemma that fans also lamented in the comments of Instagram posts. Ahead of its launch, I gave Glow Recipe’s first-ever lip product a go — and here are my unfiltered thoughts.
I’m not really a lipstick person, mostly because I don’t love how lip color tends to feel like it’s “sitting” on my lips, coupled with the fact that it gets everywhere/pulls a disappearing act whenever I take a sip of water (which is often) or snack at my desk (also often).
This is partially because my lips get dry easily — especially during the winter — which doesn’t exactly set ’em up for success when layered with a coat of matte red.
Source: Refinery 29