Givenchy Announces New Beauty Ambassador Joshua from SEVENTEEN

The well-known luxury brand in the beauty business, Givenchy, recently made history by appointing Joshua, a part of the hugely successful K-pop group SEVENTEEN, as their new beauty ambassador. Givenchy is clearly determined to capitalize on the quickly expanding global K-beauty market, and this calculated move shows that she is targeting younger, die-hard K-pop fans.

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By selecting Joshua from SEVENTEEN as their ambassador, Givenchy aims to leverage his immense popularity and influence in order to enhance brand awareness and appeal among today’s fashion-conscious youth. The decision not only aligns with Givenchy’s commitment to embracing diversity and inclusivity but also showcases their desire to collaboratively merge elements of pop culture with high-end beauty products.

For pop stars and actors, collaborating with a beauty brand is almost a given, and those alliances make perfect sense. You’re more likely to pay attention and, not to mention, purchase a brand’s staple items when your favorite endorses it.

For Joshua, linking up with Givenchy Beauty felt natural and organic, and he’d long been a fan of the brand. “I am very happy and honored to have been chosen as an ambassador for Givenchy Beauty, a brand that I have always loved,” the musician said in a statement. “I feel that Givenchy Beauty is a unique brand that has a classy yet witty side. I’m really looking forward to working with such a brand to express myself and the brand.”

The musician Joshua is seen holding the Prisme Libre Loose Powder, a popular makeup product that frequently appears on TikTok, in the first official image of Joshua as an ambassador. Joshua and his SEVENTEEN bandmate Jun posed with Prism Libre, a lipstick, and a fragrance in a Givenchy Beauty video earlier this year. Joshua’s fellow ambassadors are Nayeon of TWICE and Hyungwon of Monsta X. We are eager to see more from Joshua and Givenchy Beauty as their collaboration is just getting started.

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