Gigi Hadid’s collaboration with Paco Rabanne for their Million Gold campaign exemplifies the epitome of high fashion and luxury. Known for her striking features, captivating presence, and undeniable charisma, Hadid embodies the essence of opulence in the campaign imagery.
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“If a fragrance doesn’t have a blend, a sweetness and something more intense or weighted in some way — it could be like woody or something more surprising — but if the fragrance doesn’t have that, then I’m mixing fragrances WWD revealed.
“It’s always like a mix for me, because I feel like that’s my personality,” she said during a video call from home. “I really feel that I have a girly side and a tomboy side. I’m constantly waking up seeing which part of me is going to come out more that day.”
The Million men’s franchise has been growing by solid double-digits year-on-year. Rabanne fragrances rank in the top five worldwide.
Through this collaboration, Gigi Hadid cements her status as one of the most sought-after models in the industry while solidifying Paco Rabanne’s reputation as a pioneer in luxury fashion.