Ghanaian ready to wear luxury brand Christie Brown GH debuted its highly-anticipated new collection.
The ‘virtual premiere’ seamlessly blended online and offline elements by treating its FROW show.
Goers like Sacha Okoh, Afua Rida, Omoyemi Akerele, Oroma Itegboje, Valerie Obaze and more to special treats from SandboxBC.
They also encouraged their attendees to dress up for the occasion to mirror a live fashion show experience.
Kicking off with a live DJ session, this was followed by quick bite-size interviews on the Instagram Live digital ‘red carpet’.
This segment was hosted by Maame Adjei who was naturally, resplendent in gold Christie Brown SS20.
The premiere begins with Aisha Ayensu telling us a little about the collection itself, then the audience is treated to a veritable visual feast.
The brand also worked with gold and silver plissé lamé wrought in unexpected shapes.
Sharing on their page, SandboxBC said:
We at Sandbox beach club are very honored to have partnered with @christiebrowngh for SS20.
Its been an amazing journey and we look forward to hosting you again. Enjoy!
See the full premiere video below:
https://www.instagram.com/tv/CBGtmJqAX6N/
Christie Brown is a Ghanaian based luxury women’s fashion brand that aims to satisfy the stylish urge of the woman seeking a true taste of neo-African culture.
Location: @sandboxbc
Makeup : @naphsie_mua @imagebloombysaida
Models: @urie_blaq
Styling: @iktsch @iktschy.stu
Styling Assist: @neal__davids
