Popular Nigerian filmmaker, Niyi Akinmolayan has finally revealed his impression as regarded new actors.
While explaining, he said that many filmmakers doesn’t like to work with upcoming actors because of their huge concentration on social media updates.
Niyi said that new actors are usually carried away as regards the beauty of their social media pages than utilizing it to promote their works.
Niyi Akinmolayan is one of the most successful filmmakers in Nigeria. He has formed a major inclusive part in the production of movies that have been able to sustain the test of time.
In his words as captured by glamsquad,
Not even talking about marketing a film you are in. You are an actor who wants to be a star but there’s never any stuff of you at work. You don’t engage fans. You don’t share the work of your colleagues/producers so they can share yours too. (This is a strong social currency)
I can tell you for free…no one is hiring an actor just because they have a clean IG page with glowing filters. We want to know how many people engage with you. We want to know if that engagement has anything to do with your craft. Also…this is how you get brands to notice you.
Music people have shown you that the best way to get traction is to leverage on social media platforms people already use. Most songs blow up on tiktok before people buy the albums. Our audience don’t reward the hermit artist. Be out there when you need to be. Doesn’t mean you shouldn’t have time to hibernate. You must always. But you have to let producers believe you are ready to be the next Funke Akindele, Toyin, RMD. Some of u think u don’t need this cos u are gunning for international lol.
Look at squid game for example All the stars there were already famous stars in their country. The creators didn’t look for hidden people just because they wanted to dump it in a platform. They needed the noise to start from Korea so the world can feel it. Without Nigerians loving afrobeat…it wouldn’t travel