The revival of the Fenty X Puma Creeper line has generated considerable anticipation in the fashion industry. This collaboration between Rihanna’s Fenty brand and Puma has become iconic for its innovative design and urban appeal. The Creeper, a fusion of a classic sneaker silhouette with a thick platform sole, encapsulates the brand’s rebellious and edgy aesthetic. Its return signifies an ode to street style and nostalgia, as it remains highly sought-after by fashion enthusiasts globally.
The new iteration is expected to showcase refreshing colorways and material choices that will captivate both loyal fans and newcomers alike. Undeniably, the reintroduction of the Fenty X Puma Creeper will continue to redefine trends in footwear with its bold statement-making allure.
The chunky platform on the sneakers was a nod to the iconic “brothel creeper” shoes that were popular among teen subcultures in the 1950s and later adopted by punks in the 1970s and 1980s. They were released by Rihanna in three parts, all of which sold out right away. I recall registering for the presale alerts so I could brag that I was the owner of the Rihanna sneaker.
Earlier this year, Puma CEO Arne Freundt announced Rihanna would return, in a two-word press release: “She’s back.” And today, the Creeper is officially back too—but this time it’s literally bigger. 2023’s iteration, the Creeper Phatty, takes the stacked gum sole to an extreme. It’s even chunkier, with more intense colorways, like bright purple and red, or blue and neon green.
In the official statement announcing the return of the shoe, which will be available to shop November 30, Rihanna said, “When designing the Creeper Phatty, we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger.”
In 2023, It sneakers aren’t hard to come by. They’re basically everywhere, from the Onitsuka Tigers to Wales Bonner’s Sambas, and the biggest It shoes of the moment are smaller and flatter than they’ve been in recent years. Rihanna’s original Puma Creeper came right as the twee ballet-flat look was falling out of favor. Now, ballet flats and Mary Janes are back on top and extremely hot.