Fendi Is Launching a High-end Fragrance Collection

Fendi, the renowned luxury brand known for its exquisite craftsmanship and timeless elegance, is set to make a splash in the world of fragrance with the launch of a high-end fragrance collection.

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The upscale fragrance line is being released by the Roman fashion business in anticipation of the centennial celebrations that will take place next year. The collection attempts to honor the heritage of the brand and significant figures in the Fendi family, starting with the founder and continuing through the most recent generations, including Kim Jones and Silvia Venturini Fendi.

The Perché No fragrance by Fendi. COURTESY OF FENDI

The olfactory concept, which is the brand’s first in almost ten years, was created internally with assistance from the LVMH Moët Hennessy Louis Vuitton fragrance business and will be available in Fendi stores and online starting next month.

They collaborated closely with master perfumers Quentin Bisch, Fanny Bal, and Anne Flipo, who were enlisted to help craft the seven scents using intensely concentrated ingredients such as Tunisian orange blossom absolute, Italian bergamot from Calabria, Indonesian patchouli, French iris, and Madagascarn vanilla, among other sources.

By combining their heritage of artistry with modern sensibilities, Fendi is poised to set a new standard of luxury in fragrances.

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