FASHION INTERVIEW: Pharrell Williams Talks On”Hong Kong Louis Vuitton” Show

Pharrell Williams yesterday held his first Louis Vuitton show in Hong Kong and when asked about it the Men’s creative director had a couple of things to say about it.

Williams clarified in a pre-show interview that the collection’s concept, which was to depict a Hong Kong businessman traveling to Hawaii but having to cut short his trip to return to the city for an urgent meeting, was to be presented at night against the city’s glittering Victoria Harbour skyline.

Read Also: Pharrell Williams First Pre-Fall Show for Louis Vuitton Done In Hong Kong

In a brief interview with Vogue before the big show, he said:

What’s the most fun about this job?

Pharrell Williams: I love to tell stories. It’s fun going into a world and thinking about what that person would be wearing, what that person would be thinking and feeling. It’s already gone from Paris to Virginia and now it’s traveling from Hawaii to Hong Kong: I love that transition between one world and another, and anticipating what that person is going to need. In this collection there is the sailor, because that archetype is a traveler by nature. And it’s infusing all the codes of the dandy mentality.

So you are now applying a series of codes?

I think that they’re just starting to speak. The themes change, but the consistency of the codes is ever present. I just think that’s important. I mean, when I was first appointed, my whole goal was about leveling up.

What do you mean by that exactly?

I love going beyond the definition of chic and modernity: I love leaning forward. And it needs to be wearable. You know, desirability is a huge thing for the house. But I believe desirability needs to also have its equal weight in wearability.

There is the serious intrinsic value, which is “well made.” And well made for me isn’t just the way that something is assembled, it’s also the materials that one is using. It’s also not just what you’re using, it’s how you use it. That to me is a true new definition of luxury. Last time I said my definition of luxury is convenience. But it’s also how it is done. And the stories that we tell around the how. That’s what shows you why something is valuable.

It looks like there’s a lot of you in this collection; pearls, the net LV pattern, Neptune, the silhouette of the tailoring…

It’s important to do that, especially if you’re going to be authentic to your ambitions. I started wearing pearls, maybe 20-something years ago. And it was because it just dawned on me that—I don’t even know if you call it a stone, and it’s to me a jewel—the pearl is the one jewel that is generated by an organism. Diamonds are about carbon, pressure, heat. But pearls are about life. It’s beautiful.

What about surfing? Is that an element of your identity too? Is there surf on Virginia Beach?

Yeah, they surf, they do. I don’t—I haven’t learned yet. I never really grasped the idea of falling off the board, into the water. But it’s beautiful. And I used to bodyboard back in the day. But standing on it?

Now that you’ve been in Paris with LV for a while, how is your understanding of the role growing?

I wish I had a much better answer, but really I’m just enjoying myself. I haven’t really stopped. I’m still on it: still on the roller coaster. Someone on a rollercoaster will be able to tell you that they’re having a lot of fun, but they can only tell you the view from their seat. But it’s absolutely fascinating and exhilarating.

Interview Credit: VOGUE

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