In this week’s fashion history, we will be taking a look at the history of LOEWE.
Loewe is LVMH’s oldest luxury fashion business and was established in 1846.
Read Also: MEET THE DESIGNER: Creative Director of Loewe, Jonathan Anderson
The premium fashion brand Loewe is based in Spain and specializes in apparel, fragrances, and other fashion accessories as well as leather items. Loewe is LVMH’s oldest luxury.
The company Loewe was established in 1846 in Madrid by a group of Spanish leatherworkers, and the name was first used in 1876 when German craftsman Enrique Loewey Roessberg joined the organization.
Enrique Loewey Hinton, a descendent of the original brand originator, was given the title of Purveyor to the Royal Court by Spanish King Alfonso XIII. The boutique on Principe de Madrid Boulevard was frequently frequented by his wife, Queen Victoria Eugenie.
In 2013, Jonathan Anderson was appointed creative director at Loewe. 2014 saw the debut of his first ready-to-wear collections for Loewe. Additionally, he has been using a number of publicity efforts for the stillife by Steven Meisel and Damien Ropero.
The design team, which was once situated in Madrid, has been working out of Loewe’s offices on Place Saint-Sulpice in Paris since 2014.
Read Also: Lookbook: Loewe Spring Summer 2023 Ready To Wear Collection
The business is still based in Spain. Barcelona and Getafe, both close to Madrid, are manufacturing hubs for goods made of leather in particular.
Loewe Spring Summer 2023 Ready To Wear Collection were quite impressive as the fashion house displayed top notch designs.