In this week’s fashion history, we will be taking a look at the fashion history of Lanvin. Lanvin is a french luxury fashion house founded in 1889 by Jeanne Lanvin. The fashion house deals in the sales of ready-to-wear outfits, jewelry, perfume, leather, and accessories. Lanvin is the third oldest french fashion house still in operation.
Read also: LookBook: Givenchy Spring Summer 2022 Ready To Wear Collection
Jeanne Lanvin
Jeanne Marie Lanvin was born in January 1867 as the eldest of 11 children of her parents. At the age of 16, she became an apprentice milliner at Madame Félix in Paris before becoming a milliner on the rue du Faubourg Saint Honoré in 1889.
In 1909, Jeanne joined the Syndicat de la Couture which began her career as a couturiere. The outfits she made for her daughter started drawing people’s attention and several wealthy people requested copies for their children. Soon Jeanne became popular and was making dresses for some famous names in Europe. The Lanvin logo is said to be inspired by a photograph taken for Jeanne Lanvin as she attended a ball with her daughter wearing matching outfits in 1907.
In 1923, the Lanvin empire included a dye factory in Nanterre and she also opened shops devoted to home decor, menswear, furs, and lingerie. Her perfume “My sin” was created in 1924 and was popular for its unique fragrance.
Read also: LookBook: Lanvin Fall Winter 2018 Ready To Wear Collection
Lanvin after Jeanne’s death
Jeanne died in 1946 and her daughter Marguerite took over her business. In 1942, her daughter shared management with a cousin and then a fashion industry expert. Marguerite died in 1942 and the ownership of the house Lanvin went to her cousin Yves Lanvin.
The fashion house went from being Private to public and also a private company again in 2001. In 2009, Lanvin opened their first US boutique in Florida. The current creative director of the fashion house is Bruno Sialleli.
Photo source: Pinterest