Within six days of being posted on Vimeo and Instagram, the video went viral. The poem, a powerful piece on the dichotomies of women as Women’s Health calls it, is about the impossible standards imposed upon women (and men in some cases, although the focus is on women) and depicts the pressures and conflicting messages they’re bombarded with on a daily basis.
The Guardian reported that the fashion film had amassed 20m views and been shared by Cara Delevingne, Dua Lipa and Madonna.
This also goes to show the power of video, as the original post dates back to December 2017. Not only does this poignant message still hold relevant today, but the video format and, of course, the magazine’s reach has proven effective to get it across.
South African internet penetration in 2020 will increase to 71.4% which is an increase of 7.6%. With more people having internet access and consuming content online, Danilo Acquisto lists some of the digital video and influencer marketing trends to consider…
Producer Claire Rothstein told The Guardian that her and director, Paul McLean are feminists. “We’re not huge activists… But the message for us is always about female empowerment, however you want that to be.”