#FairnessFirst: A fashion film for the #MeToo generation, “Be a lady,” they said

Girls. Girls. Girls. magazine recently released a video titled ‘Be a lady they said’, words by Camille Rainville as published on her Writings of a Furious Woman blog in 2017 and narrated by Cynthia Nixon, best known for her role on Sex and the City.
#FairnessFirst: A fashion film for the #MeToo generation, "Be a lady," they said

Within six days of being posted on Vimeo and Instagram, the video went viral. The poem, a powerful piece on the dichotomies of women as Women’s Health calls it, is about the impossible standards imposed upon women (and men in some cases, although the focus is on women) and depicts the pressures and conflicting messages they’re bombarded with on a daily basis.

The Guardian reported that the fashion film had amassed 20m views and been shared by Cara Delevingne, Dua Lipa and Madonna.

This also goes to show the power of video, as the original post dates back to December 2017. Not only does this poignant message still hold relevant today, but the video format and, of course, the magazine’s reach has proven effective to get it across.

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Producer Claire Rothstein told The Guardian that her and director, Paul McLean are feminists. “We’re not huge activists… But the message for us is always about female empowerment, however you want that to be.”

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