Facebook Meta Reality Labs has acquired the creator of the Supernatural VR workout app. The acquisition of Supernatural’s creator is expected to operate directly under Meta’s Reality Labs, following the company’s official announcement of its plans to focus on the metaverse.
Facebook Renames Itself Meta
According to Engadget, Facebook has stated unequivocally that the company is now focusing on the metaverse. This was made abundantly clear by the company’s decision to rebrand as Meta. This is Facebook’s most recent acquisition, and it is part of the company’s efforts to enter the metaverse.
According to CNet, Jason Rubin, the official vice president of Metaverse Content, has reportedly revealed that Meta purchased Within. Within is the creator of Supernatural, a popular virtual reality workout app for Oculus Quest headsets.
Meta purchased Supernatural from Facebook
Supernatural had previously been described to Engadget by a representative from Within. It was noted that it was a combination of Beat Saber, Guitar Hero, and Dance Dance Revolution, as well as their entire body.
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Virtual Reality Fitness Experiments
According to TechCrunch, Chris Milk, Within CEO, and Leanne Pedante, Head of Fitness, stated that the company’s coaches, managers, and choreographers will reportedly remain on the team. They will reportedly work independently on VR fitness experiences for Supernatural through Meta’s Reality Labs.
While Within will have to report directly to its new parent company in the future, Milk’s and Pedante’s statements stated that the acquisition will provide them with access to even more resources. This would include more music, more features, and more social interactions.
Announcement on Facebook Meta
It was mentioned in Supernatural that users will have to hit certain colored orbs that are flying directly at the user from a variety of different VR environments using the controllers. It was stated that if users hit the balls with just enough force, they will shatter.
The balls will only float away if users are unable to hit them with sufficient force. Users will be scored at the end based on how well they perform. According to reports, Supernatural already has a 30-day free trial period. Following this period, users will be required to pay $19 per month in order to maintain access.
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