With the COVID-19 crisis dramatically affecting the fashion industry, large and small designers are finding ways to drive their brand and contemporary women’s ready-to-wear line, Hanifa is one of the those striving to stay out of the loop with its tech-forward approach.
From testing out 3D models on social media, founder and designer, Anifa Mvuemba recently won the internet after putting a digital spin on her new Congo-inspired Pink Label Capsule SS20 Collection which took place via an Instagram livestream on Friday, May 22nd.
Talk about innovation, passion, creativity, and purpose, the innovative 3D approach which is incredible in its overall conceptualisation caught the attention of fashion and design lovers globally while shedding much needed light on the issues on the country she is from and also inspired the collection, the DRC (Congo).
The collection itself was absolutely striking and memorable with a pleasant mix of vibrant hues and bridal fabric selects.
Regarding the collection, the brand says, “Riddled with a painful history, the beauty of Congo is often untapped and overlooked. The gentleness, beauty, history, poise, majesty, strength, power, and hope of the Congolese spirit inspired this collection. When creating each piece, I was reminded of the stories my mother told me of the women she knew back home in Congo. Women who suffered great loss but still, mustered every ounce of strength everyday to show up. My hope is that this collection inspires all women to stand tall in their power and like the Democratic Republic of Congo, to use their history, whether pretty or painful — to redesign their future. My country, the land of Congo, is ripe with an abundance of natural resources — the greatest of which are its people — its women.”
The fast-rising label has been an African household name for quite a while having received nods from Kylie Jenner, Lizzo and Kelly Rowland. They also boast features in magazines like Vogue, Forbes and ESSENCE.
See the virtual collection below: