Estée Lauder Cos. Launches Clinique on Amazon

Estée Lauder Cos. has strategically made the decision to launch its popular brand Clinique on e-commerce giant Amazon. As one of the leading multinational manufacturers and marketers of prestige skincare, makeup, fragrance, and hair care products, Estée Lauder’s move to expand its distribution channels to include Amazon further solidifies its position in the beauty industry.

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Clinique will be the first of only a few brands in the Estée Lauder Cos. portfolio to do so, according to the firm. It is not yet known which additional brands will participate.

Fabrizio Freda, president and CEO of the Estée Lauder Cos., stated, while speaking to WWD “We are thrilled to be strategically expanding our consumer reach in the U.S. as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, beginning with Clinique today.” Clinique introduces dermatologist-guided skin care and makeup items that can be rapidly delivered to customers’ doorsteps.”

Most of Clinique’s product offering will be available to purchase via Amazon, including bestsellers such as Dramatically Different Moisturizing Lotion+, Moisture Surge 100H Hydrator, High Impact Mascara, Almost Lipstick in Black Honey and Clinique Happy.

At the same time, Clinique developed a Skin Analysis tool for its Amazon storefront to coincide with the launch. The interactive questionnaire in Amazon Premium Beauty will custom-fit a skin care regimen for Clinique’s consumers.

Additionally, launching Clinique on Amazon demonstrates Estée Lauder’s ability to adapt to changing consumer preferences and embrace digital transformation in an increasingly competitive market landscape.

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