As part of Redefining the African woman”s beauty, Elizabeth Arden beauty products company, launched its full range of skincare and foundation products recently in Nigeria.
The event which took place at Talindo steak house resturant, Victoria Island, Lagos, was well attended by editors, bloggers, writers, columnists, contributors, on-air personalities and beauty consultants in attendance such as Alali Hart, Adesuwa Onyenokwe, Tewa Onasanya, Onah Nwachukwu, Latasha Ngwube, Noble Igwe, Funke Babs-Kufeji, Konye Nwabogor, Yemisi Odusanya (Sisi Yemmie), Eku Edewor, Ono Bello, Anthonia Soares, Jennifer Obiuwevbi, Elizabeth Awoliyi, Akudo Agbenowe, Tokyo James, Godson Ukaegbu, Ozinna Anumudu, Denola Adepetu, Zainab Balogun, Ezinne Alfa, Pepper Okwesa, Vivianne Chidueme, Stella-Marris Ikelionwu, Titi Oyinsan, Adekelu Ajadi, Oluwayemisi Seriki Dada, Omobola Bolaji amongst others
Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 120 countries. The company’s brand portfolio includes Elizabeth Arden skincare, color, and fragrance products; professional skincare line, Elizabeth Arden Rx; the celebrity fragrance brands of Britney Spears™, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Geoffrey Beene, Halston, Ed Hardy, John Varvatos, Lucky Brand, True Religion and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills®, and PS Fine Cologne to mention but a few.
According to the Managing Director of Elizabeth Arden in Africa, Corne Nel, “At Elizabeth Arden we are committed to our brand’s founding principle that “To be beautiful is the birthright of every woman” and we are excited to invite Nigerian consumers to experience the full Elizabeth Arden offering”.
The Brand Ambassador for Elizabeth Arden in Africa, Adeola Ariyo, gave a short speech about the history of the brand and its entry into the Nigerian market. “When I heard that Nigeria was one of the African countries Elizabeth Arden was expanding in, I got very excited”
She also explained that, “Not only is Nigeria my home country, and therefore very close to my heart, but it is also a country where women are empowered and driven. And these are values that are core to the Elizabeth Arden brand”.
The Launch
A short presentation of Elizabeth Arden”s skin care range of products was unveiled to guests at the event, The products such as PREVAGE® (Environmental Protection), Ceramide (Youth Restoring), Skin Illuminating (Skin Brightening Solutions), Visible Difference (Healthy Skin Essentials) and the Eight Hour (Miracle Moisturizers), foundation ranges and shades.
With over 20 sample products on display, Skin beauty experts were also at the event to give professional advice to women on different skin types and the right product to use in daytime and night.
In a brief chat with the Managing Director of Elizabeth Arden beauty products company, Cornel, He assured that “Elizabeth Arden skincare products is specially created to for different skin types normal, oily and dry skin. However, its got lots of natural ingredients in it to make the skin shine and look youthful always”.
The star studded event was fun filled as guests were given a customized bag each filled with Elizabeth Arden Products .
Check out photos of event below:
