Walt Disney Co (DIS.N) said on Friday it will release “Eternals,” “West Side Story” and the rest of its 2021 films exclusively in theaters before sending them to streaming, a show of confidence that moviegoing will rebound.
The animated film “Encanto” will be released on the big screen on November 24 and will not appear on Disney’s on-demand video platform until December 24, the company said in a statement.
Other planned projects, including “The Last Duel” by Ridley Scott, “Eternals” by Marvel Studios and “West Side Story” by Steven Spielberg, will be screened in theatres for at least 45 days before they are released elsewhere.
The decision was eagerly awaited by traditional cinemas after the entertainment giant recently chose to release a series of big productions such as “Black Widow”, “Jungle Cruise” and “Cruella” on its Disney+ platform, diverting part of their revenue.
“Black Widow” actor Scarlett Johansson has sued Disney, accusing the company of breach of contract and costing her millions of dollars in box office revenue after it released the film on its video platform.
Two years ago, Disney was producing content for both theatres and television channels, but it now has direct access to its audience via streaming, a trend accelerated by the pandemic.
In mid-August, Disney boss Bob Chapek said he favoured “flexibility” and the ability to “follow the consumer wherever he goes”.
During a presentation of the company’s financial results, he said “when theatres reopened, there was immense reluctance from the public to return”.
Warner Bros. studios has also been heavily criticised for its decision to release all of its new movies for the rest of the year on its HBO Max platform.