Dior’s recent relaunch of the My Dior Jewelry Collection represents a significant milestone for the brand, showcasing their commitment to creating timeless and elegant pieces that cater to modern tastes.
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There will be 15 designs in the 18-karat gold collection; the first 12 will be on sale on Tuesday, and the remaining three will follow on November.
While this new chapter starts with 15 pieces, ranging from rings and bracelets to earcuffs and a cuff bracelet, de Castellane could see it growing.
The new My Dior collection also aligns with her belief that jewelry is becoming an everyday companion rather than just something to wear on special occasions.
A rose gold ring from the My Dior collection will cost 3,250 euros, while a white gold cuff encrusted with more than 10 carats of diamonds would cost up to 160,000 euros.
The launch of the collection will be supported by an advertising campaign featuring models in striking black ensembles against crimson backdrops, captured by photographer Brigitte Niedermair.