Dior has recently announced that they have appointed Spanish singer Rosalía as their Global Ambassador and the new face of their Lady Dior campaign. The decision to choose Rosalía, known for her unique blend of flamenco and urban music, reflects Dior’s commitment to diversity and innovation in their branding strategy.
Read Also: Glam Look Of The Day: Toke Makinwa Serves Electrifying Looks
According to WWD, the Spanish singer is celebrating her new position as Dior’s newest global ambassador by starring in her debut commercial campaign for the French fashion label. She features in new advertisements for the Lady Dior purse, which were captured by American photographer Collier Schorr.
“I immediately fell in love with Rosalía’s music. I then looked deeper into her work and was truly struck by her dedication as both a musician and producer,” said Maria Grazia Chiuri, creative director of womenswear at Dior.
The designer used excerpts from “El Mal Querer,” Rosalía’s second studio album, for the soundtrack of her cruise 2023 show in Seville, Spain.
This partnership not only showcases the mutual admiration between Rosalía and Dior but also positions the singer as a powerful influencer in the world of fashion and beauty. With Rosalía as their new ambassador, Dior is certain to attract a younger audience while still maintaining its timeless appeal.