Dior’s decision to name French actor and director Louis Garrel as the Men’s Ambassador signifies a significant shift in the brand’s approach towards male representation. With Garrel’s undeniable charm, sophistication, and talent, he embodies the quintessential Dior man, exuding a timeless elegance that resonates with the brand’s classic aesthetic.
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Garrel co-stars in “The Second Act,” which showed out of competition at Cannes on Tuesday, with Léa Seydoux and Vincent Lindon. As befitting, Kim Jones, artistic director of men’s collections at Dior, created the iconic oblique-buttoned jacket that he wore with his midnight blue suit.
“He perfectly embodies the French elegance. We are extremely excited to welcome him in the house,” Jones said in a statement according to WWD.
This partnership not only showcases Dior’s commitment to diversity in its branding but also solidifies its reputation as a forward-thinking and trendsetting luxury house.