Dior’s recent announcement of Charlize Theron as their brand ambassador for jewelry and skin care products signifies a bold step towards aligning the luxury fashion house with a strong and influential female figure in Hollywood.
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The South African celebrity, who has long been the face of the French fashion house’s best-selling women’s fragrance J’adore, is taking on a new dual role as an ambassador for fine jewelry and skin care, a first for the brand, WWD has exclusively discovered.
“We are thrilled to begin this new phase of our long-term collaboration with Dior. As the face of J’adore for the past 20 years, it’s been an honor to artistically engage with the house, Theron said in a statement.
Victoire de Castellane, the artistic director of Dior Joaillerie for the past 25 years, is set to display the most unique pieces created by Theron, who will be the first Dior ambassador for haute jewelry, according to reports.
This strategic collaboration is set to strengthen Dior’s position in the competitive luxury market while showcasing Theron’s radiant charm as she represents the brand at various events and campaigns.