Bulgari Studio Opens New Store in Seoul

Bulgari, the renowned luxury jewelry brand, has expanded its global presence with the opening of a new store in Seoul. Bulgari Studio was created to bring together artistic talents from diverse disciplines and fields for joint initiatives.

The store showcases an exquisite collection of high-end accessories, providing an exclusive shopping experience for discerning customers in South Korea.

Earlier this month, Bulgari launched a digital campaign by German-based Italian-Philippine artist Antoni Tudisco using multiple pictures of the B.zero1, a ring inspired by Rome’s Colosseum.

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The Grand Walker Hill hotel’s premiere exhibition featured still photos and films from the B.zero1 collection. The curving exhibition hall brought people to the ballroom for live performances. French choreographer Sadeck Berrabah, famed for his viral choreography and collaborations with Shakira and Chris Brown, entered the stage with 84 dancers. A symphony of arm and hand movements produced spatial creations in perfect harmony—folding and unfolding, winding and unwinding.

Lisa Manoban of Blackpink, a worldwide ambassador for Bulgari, attended the event in a Dion Lee high-low dress. Her all-black look highlighted the sparkle of her accessories, which included a diamond B.zero1 necklace.

Other K-pop stars attending included Lim Kim, who took the stage during the event to sing several of her popular numbers; Ni-ki and Jungwon of Enhyphen, and Min Gyu of Seventeen, who is also an ambassador for the Roman brand.

Other brand ambassadors taking part included Japanese model Hikari Mori, Japanese singer and actor Tomohisa Yamashita, Mexican actor Alejandro Speitzer, French singer Pierre de Maere, Turkish actress-model Serenay Sarikaya, and Filipina influencer Pia Wurtzbach.

Also present were Korean actors Lee Seo-jin, Kim Ji-won, Kim Ji-hun, Lee Jong-seok, and Kim Hye-jun; models Hyunji Shin and Hong Jin-kyung, and dancers Monika and Lip J of Street Woman Fighter fame. Overseas guests included Thai actor Mile Phakphum, Vietnamese singer-model Toc Tien, and Singaporean actor Ayden Sng.

The celebration of Bulgari Studio continues through March 31 at Lotte World Tower & Mall in Jamsil district. The Bulgari Studio includes a special installation for the occasion by Anyma.

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