BTS member Jungkook’s appearance in the Calvin Klein Jeans Spring Campaign marks not only a significant milestone for both the artist and the brand but also underscores the growing influence of K-Pop on global fashion trends. As a fashion-forward idol, Jungkook effortlessly embodies Calvin Klein’s ethos of individuality and self-expression.
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The campaign, shot by Mert Alas, depicts Kook taking over Grand Central Terminal in New York wearing new Calvin Klein Jeans designs. Key spring outfits include ’90s straight fit jeans and an oversize monogram T-shirt with a tonal Calvin Klein monogram logo. The ads were designed by Emmanuelle Alt.
The campaign and collection launch Friday on calvinklein.com. Kook’s campaign content will roll out on Calvin Klein’s social channels throughout the week, with images also appearing on impactful out-of-home placements around the globe.
According to Circle Chart, BTS is the bestselling group in South Korea, with more than 40 million albums sold worldwide. In 2018, the group became the first act from South Korea to have a song reach number one on the Billboard Hot 100 with their single “Dynamite.” As of 2023, the group has charted six number-one Billboard 200 albums, including “Love Yourself: Tear,” “Love Yourself: Answer,” “Map of the Soul: Persona,” “Map of the Soul: 7,” “BE” and “Proof.” Individual members of the group have racked up their share of fashion brand ambassadorships.
By enlisting Jungkook, Calvin Klein effectively embraces diversity and recognizes the power of cross-cultural collaborations, bridging the gap between east and west in the ever-evolving landscape of fashion.