Blackpink’s Jisoo has been chosen as the official ambassador for the renowned activewear brand, Alo Yoga, for the Spring 2024 season. This partnership between these influential entities signals a momentous step forward in both Jisoo’s career and Alo Yoga’s global recognition. As an internationally acclaimed K-pop artist and fashion icon, Jisoo epitomizes the essence of Alo Yoga with her dedication to health, fitness, and overall well-being.
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Since Alo’s first international store opening in December 2021, the brand has consistently broadened its global footprint and has established 81 sanctuaries (stores) worldwide. The brand is also available online.
“This partnership with Alo felt like the perfect match because my health and wellness has always been a priority for me. I love to move whenever I have the time, especially with Yoga [and] Pilates,” Jisoo said.
Jisoo has been a brand ambassador for Dior since 2021. In February 2022, she joined her fellow Dior ambassador Anya Taylor-Joy and artist Sharon Alexie as the faces of a new ad campaign for Dior Addict lipstick, which relaunched in March 2023. Last June, Jisoo was named the face of Dior’s handbag campaign. The French label revealed the launch of the Lady 95.22 with new photography by Brigitte Lacombe. In 2022, the Blackpink singer also signed a deal with jeweler and watchmaker Cartier.
Fans can anticipate an exciting range of campaign imagery featuring Jisoo showcasing Alo Yoga’s stylish yet functional designs with utmost elegance and grace.