The mom-of-three, 39, showed off her famous curves in the range of clothes.
Beyonce shared a short video to her Instagram Stories featuring a round up of her new Ivy Park collection in a series of poses.
The singer also shared a photo with her 166 million followers of her wearing a white fluffy hat, an off-the-shoulder wrap and a generous amount of cleavage to celebrate the launch.
Bey captioned the shot: “ICY PARK.”
It wasn’t long before fans were rushing to compliment the award-winning performer on her incredible figure – and to moan that the website was crashing with the weight of their orders. The Halo singer is likely to ramp up the thong promo even more between now and the launch date.
The mom of three is also currently working on her seventh solo album. She’s in the running for nine awards at next month’s Grammys.Photo Credit: Beyoncé