Bella Hadid has been appointment as the new Chopard Brand Ambassador succeeding Julia Roberts. Known for her impeccable sense of style and global influence within the fashion industry, Hadid brings a fresh and modern perspective to Chopard’s image.
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The supermodel and businesswoman have been spotted on red carpets in Chopard lately, which has sparked rumors of a more formal partnership. She has both this year and in 2021 made appearances at the Cannes Film Festival. Additionally, last week, representatives of the upmarket Swiss watch and jewelry company told WWD that Hadid is completely committed to serving as the brand’s face and will be included in corporate marketing photos as well as advertisements within Chopard stores and other high-end retailers. According to the officials, Chopard is starting “a new chapter” with her appointment.
Hadid takes over as Chopard brand ambassador from the Oscar-winning actress Julia Roberts.
Hadid will be appearing in six images, set to be unveiled on Sunday. Chopard entrusted the campaign to the creative vision of photographer Alasdair McLellan, who has been responsible for some of Chopard’s most iconic advertisements.
Hadid is depicted with her hair elegantly held back and dressed in pared-down, sophisticated looks in Chopard’s Haute Joaillerie, Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube and Alpine Eagle collections.
With Hadid at the helm, we can expect to see exciting collaborations, innovative campaigns, and increased visibility for Chopard on an international scale.