Balenciaga has issued an apology following an incident that took place in their Printemps shop in Paris on Wednesday. A violent scuffle broke out when French shoppers were allegedly receiving favourable treatment by the store staff over their Chinese customers.
The French shoppers were said to have been granted entry into the store, ahead of Chinese customers waiting in line. Meanwhile, the store was so packed at the time, customers had to be queued up outside.
The video of the brawl went viral and has been viewed over 820,000 times. The topic “Boycotting Balenciaga, which discriminates against Chinese people” has also been trending on Weibo.
On Thursday, the brand released a statement saying, “The house of Balenciaga regrets the incident that took place yesterday morning at a department store in Paris while customers were waiting to enter its corner shop. The security staff acted immediately to restore the calm. Balenciaga sincerely apologizes to the customers who were present and reaffirms its strong commitment to respect equally all its customers.”
