Logomania is definitely back with a Bang! Fendi is set to launch a logo-centric capsule collection celebrating the house’s iconic FF emblem. The logo was first conceived by Karl Lagerfeld in 1965 and stands for Fun Fur. Both the archival square-shaped logo as well as the updated rectangular version will be used in the line-up. When asked if the Logo had evolved Silvia Venturini Fendi said “absolutely, in the Eighties, it was more ostentatious, a logo was meant to show that you had made it. Now young people like it and they are at the beginning of their professional life. It has a fashion connotation, it stems from the street, it’s a sign that you belong, and it’s often paired with sportswear.”
Fendi continued, saying: “A logo is not just a logo. It’s much more. For me, the Fendi FF logo is a code that is part of our DNA. It is a guarantee seal. The Fendi FF logo represents a very important value: this is why it is often present in our collections. It is not just a logo: it is the story of a fashion house that will soon turn into a century, and rests on values such as tradition, passion and love.”
The capsule is launching exclusively on Net-a-porter on April 13 with a subsequent rollout at select Fendi stores and on fendi.com on May 14. A few of the pieces will only be available exclusively at Net-A-Porter. See below for the limited-edition offering.