Amazon’s Alexa was the name of the company’s web ranking site before it became known as the e-commerce giant’s voice assistant.
It was founded in 1996 and quickly rose to prominence for analyzing web traffic and listing the most popular websites worldwide. For those who want detailed SEO analytics and insights, the service also offers paid subscriptions. Amazon has now announced that Alexa.com will be retired on May 1st, 2022, just a month after it celebrates its 26th anniversary.
The company stated in its announcement:
“Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.”
While Amazon has not stated explicitly why it is discontinuing the service, Alexa Internet traffic has been declining over the last decade, according to data from Semrush, as noted by Bleeping Computer. It’s also been a long time since anyone was concerned about their Alexa ranking, so Amazon may have decided it was time to say good-by.
The e-commerce giant has already stopped accepting new subscriptions for Alexa’s paid tier, but current subscribers can still access their accounts until May 1st, 2022. They will no longer have access after that date, but they will be able to export their data from the service’s various tools if they so desire.