Ahead Of NYFW, Virgil Abloh, Drake And Rosalía Lit Up The Nike Front Row

Last night (5 February) Nike unveiled its 2020 Olympics collection before a crowd of industry insiders and celebrities. British Vogue’s editor-in-chief, Edward Enninful, was joined by Virgil Abloh, Drake and Rosalía on the front row, to see the sporting giant showcase its latest innovations and designs.

The Rio Games don’t seem such a distant memory, but the four years since have brought a lot of changes – the most significant being increased awareness of the climate emergency, and the fashion industry finally turning the full beam of its attention on sustainability. Nike, for its part, vowed to make its kits for the Tokyo Games the most sustainable yet.

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