The newly launched perfume is the culmination of Aesop’s dedication to crafting unique, complex scents that evoke emotions and spark imagination.
In a recent interview with WWD, the President of Aesop, a renowned luxury skincare and fragrance brand, unveiled the company’s latest perfume creation and shared insights into their fragrance vision.
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This exciting development marks a significant milestone in Aesop’s ongoing quest to innovate and push boundaries in the world of fragrance.
The niche fragrance brand Aesop, owned by L’Oréal, is celebrating 20 years in the perfume industry, having launched its first fragrance, Marrakech, in 2005.
“Scent has always been at the core of the brand’s expertise,” said Garance Delaye, Aesop’s global brand president, in her first interview since assuming the role seven months ago.
This focus on scent extends to the retail experience, where customers visiting an Aesop store might also receive recommendations on literature, poetry, or local gastronomy alongside beauty and fragrance advice.
Aurner, the brand’s 12th unisex perfume, retails for £145 or $200 for a 50ml bottle. Aesop fragrances are available in nearly 470 stores worldwide, with expansion efforts targeting China and travel retail over the next few years.
On December 24, 2024, Aesop opened its largest store to date, spanning nearly 2,150 square feet, on the Chinese duty-free island of Hainan.
“It’s crucial for us to preserve Aesop’s culture and identity while supporting its future growth,” Delaye emphasized.
Currently, the brand’s top-selling product category is body and hand care, followed by face care and fragrances, including home products.