AboutThatCurvyLife Collective Defies Fashion Norms Again at HLFDW 2017

After a successful outing at the Glitz Fashion Week Ghana, the ‘About that Curvy Life Collective’ (ATCL) returns this year, with a more enduring effect, at the Heineken Lagos Fashion and Design Week, pushing fashion boundaries in Africa and defying the stereotypical belief that plus-size, curvy individuals cannot be fashionable.

ATCL brought a brand new vibe to the LFDW runway by featuring two new designers in its line up; Osuare and Nori Clothing, who wowed the audience with their avant-garde designs and eclectic outfits, beautifully modelled by plus-sized women including popular on-air personality, Tolu Oniru a.k.a. Toolz, who rocked the runway confidently, eliciting howling from the well entertained audience. In addition, contemporary men’s wear brand, Assian, which also showcased last year, did not disappoint with its bold, statement ensembles specially made for men of all sizes who are not afraid to take chances with their style. The showcase saw a diverse and body-positive class of models whose presence made fashion week feel more real than ever with the designers’ clothes constructed with the body of the wearer in mind.

For Latasha Ngwube, Founder, About That Curvy Life (ATCL) Collective, presenting a properly thought-out collection was of utmost importance and there is no doubt that Ngwube executed this objective seamlessly with the line up featuring influential style icons including South African plus-size model and body positivity activist, Lala Tshabalala (Miss Curvy Lala).

Already garnering accolades from international platforms like CNN Africa and Essence this year, the ATCL Collective Showcase is a major hot topic and for good reason. Speaking on the success of the ATCL showcase, Ngwube thanked Intel for returning yet again, this year, to support ATCL at what is, undoubtedly, one of the foremost fashion week events in Africa and Heineken LFDW for the opportunity to include diversity in this year’s showcase, once again. She stated that the Curvy Life Collective is not a fleeting trend that will exit tomorrow but one that has come to stay permanently.

See some photos from the ATCL showcase here.


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